Penetration rate of Albert Heijn in the Netherlands 2021, by household size
This statistic shows the penetration rate of Albert Heijn in the Netherlands in late 2021, by household size. Albert Heijn had a penetration rate of roughly 73 percent with one-person households, indicating that over 70 percent of the households sometimes shopped at Albert Heijn. On the other hand, the penetration rate with households with five persons or more was only 64 percent.