E-commerce revenue share of the leading 10 online shops in Germany 2008-2021
In 2021, the 10 biggest German online shops generated over 41 percent of the total e-commerce revenue in the country. This statistic originates from a study conducted in cooperation with the EHI Retail Institute for the 14th time. The study, E-Commerce Market in Germany in 2021, lists the 1,000 largest German online shops for consumer goods (with a focus on B2C), based on online revenues generated in 2021.