This graph depicts the total Olympic Games marketing revenues from 1993 to 2016. In the quadrennium from 2013 to 2016, total marketing revenues amounted to over 7.7 billion U.S. dollars.
Total Olympic Games marketing revenues from 1993 to 2016 (in million U.S. dollars)
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Other statistics that may interest you History of the Summer Olympics
Overview
4
- Basic Statistic Total number of medals won in the Summer Olympics per country and by color 1896-2020
- Basic Statistic Number of athletes at the Summer Olympics by gender 1896-2020
- Basic Statistic Number of events at the Summer Olympics by gender 1896-2020
- Basic Statistic Number of participating countries in the Summer Olympics 1896-2021
Medals
7
- Basic Statistic Average number of medals won per game in the Summer Olympics per country 1896-2020
- Basic Statistic Average number of medals won per capita in the Summer Olympics 1896-2020
- Basic Statistic Medal progression of the most successful countries at the Summer Olympics 1896-2020
- Basic Statistic Medal progression of select European countries at the Summer Olympics 1896-2020
- Basic Statistic Medal progression of select non-European countries at the Summer Olympics 1896-2020
- Basic Statistic Number of stripped medals at the Summer Olympics per country and by color 1968-2020
- Basic Statistic Number of stripped medals at the Summer Olympics per year and by color 1968-2020
Athletes and records
7
- Basic Statistic Number of gold medals won at the Olympic Games 1896-2021, by athlete
- Basic Statistic Distribution of male and female athletes at the Summer Olympics 1896-2020
- Basic Statistic Distribution of male and female events at the Summer Olympics 1896-2020
- Basic Statistic Gold medal times in the 100m sprint at the Summer Olympics, 1896-2020
- Basic Statistic Gold medal times in the marathon at the Summer Olympics 1896-2020
- Basic Statistic Current Olympic Records set in athletic events by year 1968-2016
- Basic Statistic Average speed during Olympic Records in athletic events (in km/h) 1980-2021
Viewership
5
- Premium Statistic Olympic Games: number of broadcasting countries and territories 1936-2016
- Basic Statistic Olympic Summer Games: percentage of tickets sold 1984-2016
- Basic Statistic Olympic Summer Games: total number of host broadcast feed hours 1998-2020
- Premium Statistic Viewers of the Summer Olympics opening ceremony in the U.S. 1988-2021
- Premium Statistic U.S. TV ratings of the Summer Olympics opening ceremony 1972-2016
Cost and revenue
8
- Basic Statistic Summer Olympic Games sports-related costs 1964-2016
- Basic Statistic Olympic Summer Games - revenue generated from domestic sponsorships 1996-2016
- Premium Statistic Olympic Games revenue generated from ticketing 1993-2016
- Premium Statistic Olympic Games: revenue of the OCOGs sponsorship programs 2016
- Premium Statistic Olympic Games: broadcast rights fees 2016, by region
- Premium Statistic Summer Olympic Games broadcast revenue 1960-2020
- Basic Statistic Olympic Games total revenue from marketing activities 1993-2016
- Premium Statistic Olympic Summer Games: revenue from ticket sales to OCOG 2016
Further related statistics
20
- Olympic games: broadcast revenue to OCOG 2012
- Olympic Winter Games: broadcast revenue to OCOG 2010
- Olympic Games - Participating NOCs in the Olympic partner program (TOP) 2016
- Olympic Games: marketing revenue contributions to NOCs 2002-2018
- Olympic Games - broadcasting revenue 1993-2016
- Public interest in the Olympics in the U.S. 2021, by gender
- Public interest in the Olympics in the U.S. 2021, by age
- Public interest in the Summer Olympics in the U.S. 2021
- Olympic Summer Games: number of licensees 1988-2016
- Olympic Summer Games: revenue from licensing to the OCOG 2016
- Winter Olympics opening ceremony: U.S. TV ratings 2002-2014
- Number of primetime TV viewers in the U.S. 2012-2021
- Winter Olympics opening ceremony: number of U.S. viewers 2002-2022
- Share of people interested in watching the 2020 Summer Olympics as of 2018, by gender
- London 2012 Olympic Games & Paralympics: overseas visits, by age and gender
- Summer Olympics most followed sports among American fans 2021
- Attitudes towards marketing/marketers according to German marketers 2015
- Number of employed sales and marketing professionals UK 2019, by occupation
- Future importance blockchain for companies in Belgium 2018
- USA - devices that 30-39 year olds will use to watch the 2012 Summer Olympics
Further Content: You might find this interesting as well
Statistics
- Olympic games: broadcast revenue to OCOG 2012
- Olympic Winter Games: broadcast revenue to OCOG 2010
- Olympic Games - Participating NOCs in the Olympic partner program (TOP) 2016
- Olympic Games: marketing revenue contributions to NOCs 2002-2018
- Olympic Games - broadcasting revenue 1993-2016
- Public interest in the Olympics in the U.S. 2021, by gender
- Public interest in the Olympics in the U.S. 2021, by age
- Public interest in the Summer Olympics in the U.S. 2021
- Olympic Summer Games: number of licensees 1988-2016
- Olympic Summer Games: revenue from licensing to the OCOG 2016
- Winter Olympics opening ceremony: U.S. TV ratings 2002-2014
- Number of primetime TV viewers in the U.S. 2012-2021
- Winter Olympics opening ceremony: number of U.S. viewers 2002-2022
- Share of people interested in watching the 2020 Summer Olympics as of 2018, by gender
- London 2012 Olympic Games & Paralympics: overseas visits, by age and gender
- Summer Olympics most followed sports among American fans 2021
- Attitudes towards marketing/marketers according to German marketers 2015
- Number of employed sales and marketing professionals UK 2019, by occupation
- Future importance blockchain for companies in Belgium 2018
- USA - devices that 30-39 year olds will use to watch the 2012 Summer Olympics
IOC. (January 24, 2020). Total Olympic Games marketing revenues from 1993 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/274453/marketing-revenues-of-olympic-games-in-total-since-1993/
IOC. "Total Olympic Games marketing revenues from 1993 to 2016 (in million U.S. dollars)." Chart. January 24, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/274453/marketing-revenues-of-olympic-games-in-total-since-1993/
IOC. (2020). Total Olympic Games marketing revenues from 1993 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/274453/marketing-revenues-of-olympic-games-in-total-since-1993/
IOC. "Total Olympic Games Marketing Revenues from 1993 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Jan 2020, https://www.statista.com/statistics/274453/marketing-revenues-of-olympic-games-in-total-since-1993/
IOC, Total Olympic Games marketing revenues from 1993 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/274453/marketing-revenues-of-olympic-games-in-total-since-1993/ (last visited June 10, 2024)
Total Olympic Games marketing revenues from 1993 to 2016 (in million U.S. dollars) [Graph], IOC, January 24, 2020. [Online]. Available: https://www.statista.com/statistics/274453/marketing-revenues-of-olympic-games-in-total-since-1993/