According to a June 2020 estimate, the United States was the largest digital advertising market worldwide with a spending of 134.66 billion U.S. dollars, followed by China with over 75 billion and the United Kingdom with 19 billion. Brazil is the only country representing Latin America in the top 10, ranking ninth, with an expenditure of 4.8 billion dollars.
Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars)
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Further related statistics
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- Digital share of ad spend in Italy 2020-2021
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- Advertising investments by media type in France during the first semester 2018
- Digital advertising spending in Singapore 2008-2015
- Digital advertising spending share in Israel 2008-2015
- Monthly digital ad spend in the U.S. 2023
- Digital advertising spending in India 2008-2015
- Digital advertising spending in Taiwan 2008-2015
- Digital advertising spending in South Korea 2008-2015
- Digital advertising spending in New Zealand 2008-2015
- Digital advertising spending in Israel 2008-2015
- Digital advertising spending in Malaysia 2008-2015
- Digital advertising spending in Hong Kong 2008-2015
- Digital video advertising spending in Peru 2021-2023
- Digital advertising inventory in Australia 2015, by source & format
- Total advertising market growth Singapore 2012-2018
- Leading media and ad agencies in South Africa 2020, by new business value
- Outdoor advertising spending share in the UAE 2008-2015
- Indicators used by media agencies to source ad tech partners in the UK 2015
- Chile: largest airlines digital advertisers 2019
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Statistics
- Digital share of ad spend in Italy 2020-2021
- Internet advertising market size Hong Kong 2010-2019
- Advertising investments by media type in France during the first semester 2018
- Digital advertising spending in Singapore 2008-2015
- Digital advertising spending share in Israel 2008-2015
- Monthly digital ad spend in the U.S. 2023
- Digital advertising spending in India 2008-2015
- Digital advertising spending in Taiwan 2008-2015
- Digital advertising spending in South Korea 2008-2015
- Digital advertising spending in New Zealand 2008-2015
- Digital advertising spending in Israel 2008-2015
- Digital advertising spending in Malaysia 2008-2015
- Digital advertising spending in Hong Kong 2008-2015
- Digital video advertising spending in Peru 2021-2023
- Digital advertising inventory in Australia 2015, by source & format
- Total advertising market growth Singapore 2012-2018
- Leading media and ad agencies in South Africa 2020, by new business value
- Outdoor advertising spending share in the UAE 2008-2015
- Indicators used by media agencies to source ad tech partners in the UK 2015
- Chile: largest airlines digital advertisers 2019
eMarketer. (July 15, 2020). Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/269707/digital-advertising-markets/
eMarketer. "Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars)." Chart. July 15, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/269707/digital-advertising-markets/
eMarketer. (2020). Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/269707/digital-advertising-markets/
eMarketer. "Leading Digital Advertising Markets Worldwide in 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2020, https://www.statista.com/statistics/269707/digital-advertising-markets/
eMarketer, Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/269707/digital-advertising-markets/ (last visited June 10, 2024)
Leading digital advertising markets worldwide in 2020 (in billion U.S. dollars) [Graph], eMarketer, July 15, 2020. [Online]. Available: https://www.statista.com/statistics/269707/digital-advertising-markets/