J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a March 2024 survey among adults in the United States, 63 percent of responding men expressed support for brands using artificial intelligence (AI) to create advertisements or content. Among women, the share stood at 57 percent. Meanwhile, 66 percent of men approved of brands using AI to design products or services, whereas 54 percent of female interviewees agreed.
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Audiences' perception of generative AI
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