Preferred platforms to follow influencers India 2023
According to a survey on influencer marketing in 2023, Instagram was the leading platform for influencers to garner followers, with 45 percent of respondents following an influencer on it. YouTube and Snapchat were the second and third most popular platforms. Young users residing in India's metro cities followed influencers on Instagram while users aged between 25 and 34 followed them on YouTube.