Reasons for subscribing to SVOD services in the U.S. and Canada 2023
According to a survey from the second quarter of 2023, the most common reasons for Americans and Canadians to sign up for a new SVOD platform were content-related. Over 40 percent of respondents subscribed because of a large library of good programming, while around 30 percent stated that they wanted good original content, and a certain piece of content to watch. By contrast, nearly one in five signed up because the service was affordable.