Rakuten Insight in China in November 2023, around 86 percent of respondents aged between 35 and 44 years said that they use an official app of a store or a brand. In comparison, only 56 percent of those above 54 years confirmed the same.
According to a survey conducted by Share of consumers using a brand or store's official app in China as of November 2023, by age group
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in China as of November 2023, by age group [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of consumers using a brand or store's official app in China as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in China as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight, Share of consumers using a brand or store's official app in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/ (last visited June 10, 2024)
Share of consumers using a brand or store's official app in China as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/