Distribution of average wine expenditure per person in South Africa 2022
As of 2021, a significant proportion of local and domestic visitors to wineries in South Africa were prepared to spend 500 South African rand per person (around 27 U.S. dollars) or less, with a share of 65 and 61 percent, respectively. However, a share of 49 percent of foreign visitors were willing to spend 501 South African rand and more. This is likely due to the favorable exchange rate for most foreign countries.