When surveyed in 2023, Gen Z was the generation most likely to want personalized product recommendations to be added to e-commerce stores, with more than 50 percent respondent share. A large share of Millennials, around 52 percent, agree with Gen Z. Frictionless payment is an innovation that the majority of Gen Z, almost half of respondents, want to have implemented in their online shopping experience.
Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation
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Klarna. (October 30, 2023). Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation." Chart. October 30, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in Australia in The 2nd Quarter 2023, by Generation." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna, Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/ (last visited June 10, 2024)
Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation [Graph], Klarna, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/