During a global 2023 survey, 7.2 percent responding advertisers and publishers from across the world said they were not at all concerned about the impact of third-party cookie deprecation and other privacy-related changed to their overall business. The remaining 92.8 percent were at least slightly concerned, with 14.4 percent saying they were very concerned.
Impact of third-party cookie deprecation on business revenue as anticipated by advertisers and publishers worldwide as of February 2023
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Other statistics that may interest you Third-party cookie deprecation
Overview
5
- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Basic Statistic Share of global marketers who believe that cookie deprecation will occur in 2024
- Premium Statistic Global market share held by internet browsers 2012-2024, by month
- Premium Statistic Google Chrome market share in largest digital ad markets worldwide 2024
Solutions
4
- Premium Statistic Share of businesses ready for cookie deprecation worldwide 2023
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Satisfaction with solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Criteria used for selecting 3rd-party cookie replacement solutions worldwide 2023
Impact
6
- Premium Statistic Concern regarding the impact of cookie deprecation on business worldwide 2023
- Premium Statistic Issues cookie replacement solutions are supposed to solve worldwide 2023
- Premium Statistic Impact of third-party cookie deprecation on the ad industry worldwide 2023
- Premium Statistic Anticipated impact of cookie deprecation on business revenue worldwide 2023
- Premium Statistic Confidence to reach audiences without cookies among marketers worldwide 2023
- Premium Statistic Changes planned due to cookie deprecation worldwide 2023
Spotlight: United Kingdom
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- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
- Premium Statistic Use of GA4 in place of 3rd-party cookies in the UK 2023
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by age
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
Spotlight: United States
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- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Preparedness for 3rd-party cookie deprecation in the U.S. 2023
- Premium Statistic Shifting from third-party cookies to another identity solution in the U.S. 2023
- Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
- Premium Statistic Identity solutions spending in the U.S. 2018-2022
- Premium Statistic Ad targeting budgets in the U.S. 2023, by data type
- Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023
- Premium Statistic Likelihood to opt out of first-party cookies 2023, by age
Further Content: You might find this interesting as well
AdMonsters. (May 6, 2023). Impact of third-party cookie deprecation on business revenue as anticipated by advertisers and publishers worldwide as of February 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1410456/impact-3rd-party-cookie-deprecation-revenue-worldwide/
AdMonsters. "Impact of third-party cookie deprecation on business revenue as anticipated by advertisers and publishers worldwide as of February 2023." Chart. May 6, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1410456/impact-3rd-party-cookie-deprecation-revenue-worldwide/
AdMonsters. (2023). Impact of third-party cookie deprecation on business revenue as anticipated by advertisers and publishers worldwide as of February 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1410456/impact-3rd-party-cookie-deprecation-revenue-worldwide/
AdMonsters. "Impact of Third-party Cookie Deprecation on Business Revenue as Anticipated by Advertisers and Publishers Worldwide as of February 2023." Statista, Statista Inc., 6 May 2023, https://www.statista.com/statistics/1410456/impact-3rd-party-cookie-deprecation-revenue-worldwide/
AdMonsters, Impact of third-party cookie deprecation on business revenue as anticipated by advertisers and publishers worldwide as of February 2023 Statista, https://www.statista.com/statistics/1410456/impact-3rd-party-cookie-deprecation-revenue-worldwide/ (last visited June 10, 2024)
Impact of third-party cookie deprecation on business revenue as anticipated by advertisers and publishers worldwide as of February 2023 [Graph], AdMonsters, May 6, 2023. [Online]. Available: https://www.statista.com/statistics/1410456/impact-3rd-party-cookie-deprecation-revenue-worldwide/