Market share of rice cooker sales South Korea 2018-2022, by brand
As of July 2022, about 82.5 percent of rice cookers sold in South Korea were manufactured by Cuckoo Electronics. The domestic rice cooker market was dominated by Cuckoo, with Cuchen's market share continuing to decrease in recent years. However, Cuchen was diversifying its portfolio into a wider range of home appliances, while Cuckoo continued to focus on rice cookers.