Top-selling active ingredients in beauty and personal care items on Amazon.com 2023
As of July 2023, hyaluronic acid was the most-sold active ingredient in the beauty and personal care category on Amazon.com. Hyaluronic acid generated around 33 million U.S. dollars in gross merchandise value (GMV). Vitamin E ranked second, with a GMV of nearly eight million U.S. dollars, followed by vitamin C with over six million U.S. dollars.