Number of BVOD and SVOD viewers in the UK 2021-2027
In 2022, the number of BVOD viewers in the UK amounted to 37.8 million. In comparison, there were 38.4 million SVOD consumers in the country. According to a forecast from February 2023, broadcaster video-on-demand will exceed subscription-based video streaming services in the UK in terms of viewership for the first time.