Product videos were the main content type that facilitated social commerce transactions in Japan, as revealed in a survey conducted in July 2022. Over 43 percent of respondents stated that videos showcasing a product were the decisive content type for a purchase made via social networking services.
Decisive content type facilitating purchases on social networking services in Japan as of July 2022
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Other statistics that may interest you Online shopping behavior in Japan
Overview
5
- Premium Statistic B2C online retail market size in Japan 2013-2022
- Premium Statistic Cross-border online retail market size in Japan FY 2016-2022
- Premium Statistic Online C2C market size in Japan FY 2016-2022
- Premium Statistic E-commerce penetration ratio in households in Japan 2013-2022
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2015-2022
Platform usage
6
- Premium Statistic Frequency of online shopping in Japan 2023
- Premium Statistic Most popular online shop types in Japan 2022
- Premium Statistic Share of online retail shopping users in Japan 2022, by age
- Premium Statistic Preferred online retailers in Japan 2023
- Premium Statistic Share of online auction and flea market app users in Japan 2022, by age
- Premium Statistic Most used re-commerce apps in Japan 2021
Consumer satisfaction
5
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Main reasons for buying online in Japan 2024
- Premium Statistic Reasons for customer retention on e-commerce sites in Japan 2023
- Premium Statistic E-commerce channels with best shopping experience in Japan 2022
- Premium Statistic Most used customer support method among online shopper in Japan 2022
Online payment
5
- Premium Statistic E-money transaction volume in Japan 2014-2023
- Premium Statistic Average amount of e-money spent per household Japan 2023
- Premium Statistic Leading payment methods among Japanese online buyers 2023
- Premium Statistic Online banking usage among digital buyers in Japan 2023, by age group
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan in Japan 2023
Household spending
5
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2023, by product
- Premium Statistic Average monthly single household online spending in Japan 2023, by product
- Premium Statistic Average monthly two-person household online spending in Japan 2023, by product
- Premium Statistic Average monthly major city household online spending in Japan 2023, by product
- Premium Statistic Average town or village household monthly online spending in Japan 2023, by product
Social commerce
4
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- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Change in B2C content marketing budgets North America 2020
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- Podcast consumption on mobile in the U.S. 2017
- India: leading e-commerce categories 2013, by sales
Further Content: You might find this interesting as well
Statistics
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- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
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Neo Marketing. (August 5, 2022). Decisive content type facilitating purchases on social networking services in Japan as of July 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing. "Decisive content type facilitating purchases on social networking services in Japan as of July 2022." Chart. August 5, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing. (2022). Decisive content type facilitating purchases on social networking services in Japan as of July 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing. "Decisive Content Type Facilitating Purchases on Social Networking Services in Japan as of July 2022." Statista, Statista Inc., 5 Aug 2022, https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/
Neo Marketing, Decisive content type facilitating purchases on social networking services in Japan as of July 2022 Statista, https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/ (last visited June 10, 2024)
Decisive content type facilitating purchases on social networking services in Japan as of July 2022 [Graph], Neo Marketing, August 5, 2022. [Online]. Available: https://www.statista.com/statistics/1396814/japan-decisive-content-type-motivate-social-commerce-purchase/