Number of online orders per year in Canada 2022, by shopper profile
consumers with a pessimistic financial outlook who are increasing spending. In the second place, 'traditionalists' (average outlook and spending) make just over 27 online orders per year, about ten fewer than the high rollers. Constrained strugglers (pessimistic outlook and spending less) make the most occasional online purchases yearly, at 22.9.
In Canada, online shoppers categorized as 'high rollers' make the most online purchases per year by a significant margin, at 37.6 orders. High rollers are