Rakuten Insight in February 2023, 44 percent of respondents in Thailand aged over 55 years used social commerce to purchase dietary supplements and functional foods. 19 percent of the same aged respondents in Singapore have purchased dietary supplements and functional foods on social media.
According to a survey conducted by Share of consumers who dietary supplements and functional foods on social media in Asia in 2023, by country and age group
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Other statistics that may interest you Social commerce in Southeast Asia
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Rakuten Insight. (March 15, 2023). Share of consumers who dietary supplements and functional foods on social media in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who dietary supplements and functional foods on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who dietary supplements and functional foods on social media in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Dietary Supplements and Functional Foods on Social Media in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who dietary supplements and functional foods on social media in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/ (last visited June 10, 2024)
Share of consumers who dietary supplements and functional foods on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376238/asia-supplement-purchases-on-social-media-by-country-and-age/