More than half of German professionals working at direct-to-consumer (D2C) e-commerce companies somehow struggled to build an online consumer base, a 2022 survey showed. Setting up an IT infrastructure enabling online commerce was the second-biggest challenge, with 48 percent of the answers. As the shopping experience gets more complex in the e-commerce environment, companies implementing D2C online stores must fulfill shoppers' expectations. Up to 47 percent of respondents stated that higher responsibility in customer satisfaction was challenging in the D2C business.
Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022
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Other statistics that may interest you D2C e-commerce in Europe
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Germany
6
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diconium. (May 2, 2022). Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium. "Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022." Chart. May 2, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium. (2022). Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium. "Biggest Challenges for Companies Implementing Direct-to-consumer (D2c) E-commerce in Germany in 2022." Statista, Statista Inc., 2 May 2022, https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/
diconium, Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022 Statista, https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/ (last visited June 10, 2024)
Biggest challenges for companies implementing direct-to-consumer (D2C) e-commerce in Germany in 2022 [Graph], diconium, May 2, 2022. [Online]. Available: https://www.statista.com/statistics/1373824/direct-to-consumer-ecommerce-challenges-germany/