Frequency of using Discovery+ without ads in the U.S. 2022, by generation
Generation Z was most likely to watch the option without advertising by Discovery Plus on a daily basis, according to a survey conducted in November 2022, with eight percent of U.S. respondents in this generation stating to do so. By contrast, baby boomers were least likely to use this streaming option on a daily basis. Baby boomers were also the age group with the biggest share of respondents stating to not have used Discovery+ without ads at all in the month prior to the survey.