Social media usage to find products for purchase in Latin America 2023, by country
internet users in Latin America, reporting almost 182 million web users as of January 2023. That is more than Mexico, Argentina, and Colombia combined.
In the third quarter of 2023, around 43.2 percent of Brazilian online users used social networks to find products to buy. Of the selected countries, Chile ranked second, with 36.6 percent of users, followed by Colombia with 35 percent, and Argentina with 33.7 percent. Brazil is the country with the most