Costco brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Costco is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the UK?
In total, 16% of UK grocery store customers say they like Costco.
What is the usage share of Costco in the UK?
All in all, 13% of grocery store customers in the UK use Costco.
How loyal are the customers of Costco?
Around 11% of grocery store customers in the UK say they are likely to use Costco again. Set in relation to the 13% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Costco in the UK?
In September 2023, about 8% of UK grocery store customers had heard about Costco in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little to no buzz around Costco in the UK.