For six out of ten Russians, high quality of products was the most important factor determining their choice of health and beauty product brands, according to a survey from May 2022. The availability of discounts and special offers was the second leading driver, named by one half of the survey respondents.
Main factors driving selection of health and beauty brands in Russia in 2022
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Other statistics that may interest you Cosmetics market in Russia
Overview
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- Premium Statistic Revenue of the cosmetics industry in Russia 2019-2028
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Skin and personal care
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- Premium Statistic Revenue of the skin care industry in Russia 2019-2028
- Premium Statistic Body skin care market revenue in Russia 2019-2028
- Premium Statistic Revenue of the skin care for the face industry in Russia 2019-2028
- Premium Statistic Personal care market revenue in Russia 2020-2028, by segment
Fragrances
3
Pharmaceutical cosmetics
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- Premium Statistic Pharmaceutical cosmetics sales value in Russia 2019-2023
- Premium Statistic Average price of pharmaceutical cosmetics in Russia 2020-2023, by type
- Premium Statistic Pharmaceutical cosmetics sales share in Russia 2020-2023, by category
- Premium Statistic Most sold premium pharmaceutical cosmetic brands in Russia 2023
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Retail and e-commerce
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- Premium Statistic Cosmetics retail sales revenue in Russia 2017-H1 2022
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- Premium Statistic Highest-earning cosmetics retailers in Russia 2021
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- Premium Statistic Online cosmetics market growth in Russia 2021, by indicator
- Premium Statistic Online cosmetics sales distribution in Russia 2020-2021, by city
International trade
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- Premium Statistic Cosmetic and toilet preparations import value in Russia 2014-2022
- Premium Statistic Export worth of cosmetic and toilet preparations in Russia 2014-2022
- Premium Statistic Decorative cosmetics import value in Russia 2014-2021, by type
- Premium Statistic Export worth of decorative cosmetics in Russia 2014-2021, by type
- Premium Statistic Export and import worth of shower cosmetics in Russia 2014-2022
- Premium Statistic Export worth of shower cosmetics in Russia 2014-2021, by product
- Premium Statistic Import worth of shower cosmetics in Russia 2014-2021, by product
Consumer preferences
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- Premium Statistic Cosmetics customer share in Russia 2021, by age and store
- Premium Statistic Average spending on cosmetics in Russia 2021, by age and store type
- Premium Statistic Average spending on perfumes in Russia 2021, by age and store type
- Basic Statistic Preferred retail format for cosmetics shopping in Russia 2021
- Premium Statistic Decorative cosmetics usage frequency in Russia 2021, by product
- Premium Statistic Health and beauty brand choice factors in Russia 2022
- Basic Statistic Important factors for cosmetics online shopping in Russia 2021
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Further Content: You might find this interesting as well
Technologies of Trust. (June 1, 2022). Main factors driving selection of health and beauty brands in Russia in 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust. "Main factors driving selection of health and beauty brands in Russia in 2022." Chart. June 1, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust. (2022). Main factors driving selection of health and beauty brands in Russia in 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust. "Main Factors Driving Selection of Health and Beauty Brands in Russia in 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust, Main factors driving selection of health and beauty brands in Russia in 2022 Statista, https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/ (last visited June 10, 2024)
Main factors driving selection of health and beauty brands in Russia in 2022 [Graph], Technologies of Trust, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/