Websites that display reviews from other users encourage shoppers to complete their purchases. According to a 2022 global study, sites selling home appliances and electronics that display ratings and reviews increased conversion rates by 38 percent. Likewise, online clothing stores saw conversion rates increase by 23 percent. However, the musical instruments niche saw the most striking change. Through impressions from online reviews, conversion rates rose by more than 47 percent.
Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category
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Other statistics that may interest you E-commerce checkout behavior
Overview
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Online orders
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Cart abandonment
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- Basic Statistic Shopping cart abandonment rate worldwide 2022, by region
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Conversion
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- Premium Statistic Quarterly global online shopper conversion rate 2024, by country and region
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- Premium Statistic Growth in average conversion rates of websites displaying reviews 2022, by category
Digital payment preferences
6
- Premium Statistic Most used payment methods in e-commerce worldwide in 2022, by region
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Spotlight: Buy now, pay later in the U.S.
5
- Premium Statistic PayPal, Afterpay, Affirm, Apple Pay Later use for BNPL in the U.S. 2023
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Further Content: You might find this interesting as well
PowerReviews. (June 28, 2022). Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. "Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category." Chart. June 28, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. (2022). Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews. "Percentage Change in Conversion Rates of Websites Displaying Reviews and Ratings Worldwide as of June 2022, by Product Category." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/
PowerReviews, Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category Statista, https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/ (last visited June 10, 2024)
Percentage change in conversion rates of websites displaying reviews and ratings worldwide as of June 2022, by product category [Graph], PowerReviews, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1322695/online-reviews-conversion-rates-growth-by-category/