UK: Awareness of online fashion resale platforms among Gen Z in 2021
Perhaps unsurprisingly, Gen Z are more aware of online resale platforms than the general population. However, this trend is much more exaggerated for some platforms than others. According to the findings of a consumer survey, the awareness of Ebay was fairly similar among, but 70 percent of Gen Z respondents had heard of Depop, compared to just one quarter of the overall population.