Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn December 2023, Facebook was the social media platform that directed by far the most traffic to third-party websites links in Spain, accounting for 85.9 percent of referrals. Other networks generated much smaller shares, such as Instagram with 7.4 percent of social media referral traffic, and X and Pinterest with 3.3 and 2.1 percent of clicks each.
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