According to a study on podcast consumption in selected countries worldwide in 2021, the United States had the highest rate of internet users listening to podcasts at 40 percent. Podcasts were significantly less popular in China with a penetration rate of 8.7 percent.
Share of internet users who listen to podcasts in selected countries worldwide in 2021
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Other statistics that may interest you Podcasts in the United Kingdom (UK)
Podcast industry overview
8
- Premium Statistic Number of podcast listeners worldwide 2019-2024
- Premium Statistic Internet users who listen to podcasts worldwide 2021
- Premium Statistic Podcast publishers' global unique streams and downloads 2023
- Premium Statistic Share of monthly podcast listeners in selected markets worldwide 2021, by country
- Premium Statistic Podcast listening intensity in selected countries 2022
- Premium Statistic Music, radio, and podcast penetration rate in the United Kingdom (UK) 2020-2029
- Premium Statistic Podcast reach in the United Kingdom (UK) 2017-2026
- Premium Statistic Most popular radio programs and podcasts in the United Kingdom (UK) Q3 2022
Listener behavior
7
- Premium Statistic Podcast consumption time in the UK 2021-2023, by activity
- Premium Statistic Ways to find new podcasts in the UK 2023
- Premium Statistic Reasons for podcast consumption in the UK 2022
- Premium Statistic Attitudes towards podcasts in the UK Q4 2021
- Premium Statistic Reasons for ending podcast consumption in the UK 2023
- Premium Statistic Most popular radio programs and podcasts in the United Kingdom (UK) Q3 2022
- Premium Statistic Podcast consumption in the United Kingdom (UK) 2023, by device
Listener demographics
7
- Premium Statistic Most popular podcast genres with men in the UK 2022
- Premium Statistic Most popular podcast genres with women in the UK 2022
- Premium Statistic Most popular podcast genres with 16-24 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with 25-34 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with 35-44 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with 45-54 year-olds in the UK 2022
- Premium Statistic Most popular podcast genres with over 55s in the UK 2022
Digital audio advertising
5
- Premium Statistic Digital audio ad spend in the UK 2023, by format
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Podcast ad spend in the UK 2017-2026
- Premium Statistic Ad spending per internet user of podcast advertising in the UK 2020-2029
- Premium Statistic Digital audio ad spend in the UK 2019-2023
Further Content: You might find this interesting as well
eMarketer. (October 27, 2021). Share of internet users who listen to podcasts in selected countries worldwide in 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. "Share of internet users who listen to podcasts in selected countries worldwide in 2021." Chart. October 27, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. (2021). Share of internet users who listen to podcasts in selected countries worldwide in 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer. "Share of Internet Users Who Listen to Podcasts in Selected Countries Worldwide in 2021." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/
eMarketer, Share of internet users who listen to podcasts in selected countries worldwide in 2021 Statista, https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/ (last visited June 10, 2024)
Share of internet users who listen to podcasts in selected countries worldwide in 2021 [Graph], eMarketer, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1303825/podcast-listener-penetration-worldwide/