A survey conducted in July 2023 among Australian online consumers revealed that the most common source for product inspiration and discovering brands when shopping online was through an internet search, according to 64 percent of respondents. Online shoppers in Australia also relied on family and friends' reference and on retailers themselves, at respectively 42 percent and 45 percent of respondents.
Sources for product inspiration and brand discovery among online shoppers in Australia in 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Online shopping behavior in Australia
Overview
6
- Premium Statistic Annual spending on goods Australia 2018-2023, by mode of purchase
- Premium Statistic Online spending on goods Australia 2023, by category
- Basic Statistic Total sales in online retailing Australia 2020-2024, by type
- Basic Statistic Share of turnover from online sales Australia 2021-2024, by segment
- Premium Statistic Distribution of online retail spending Australia 2024, by category
- Premium Statistic Annual growth in online retail spending Australia 2024, by category
Online marketplaces
6
- Premium Statistic Leading online retailers and marketplaces among online shoppers Australia 2023
- Premium Statistic Leading online marketplaces Australia 2023, by average monthly site visits
- Premium Statistic Frequency of Australian consumers buying from Amazon in 12 months to February 2023
- Premium Statistic Amazon Australia share of online purchases made Australia 2023, by category
- Premium Statistic Number of active users on MyDeal FY 2019-2022
- Premium Statistic Distribution of products sold at MyDeal FY 2022, by key categories
Online shopping behavior
6
- Premium Statistic Buying frequency of online shoppers Australia 2023
- Premium Statistic Leading reasons why shoppers made online purchases Australia 2023
- Premium Statistic Attitudes towards online shopping in Australia 2024
- Premium Statistic Sources used to discover products and brands among online shoppers Australia 2023
- Premium Statistic Products purchased online by online shoppers Australia 2023, by category
- Premium Statistic Online shopper preference for ethical and sustainable brands Australia 2023
Online grocery shopping
5
- Premium Statistic Online grocery expenditure Australia 2024, by market
- Premium Statistic Online grocery & beverage shopping by store brand in Australia 2024
- Premium Statistic Online grocery delivery service usage frequency Australia 2022, by service
- Premium Statistic Reasons for grocery shopping online vs. offline Australia 2022
- Premium Statistic Leading features shoppers value when online grocery shopping Australia 2022
Online holiday shopping
5
- Premium Statistic Black Friday sales shopping intentions Australia 2023
- Premium Statistic Intentions to shop online vs. in-store during the Black Friday sales Australia 2023
- Premium Statistic Leading reasons for conducting Christmas shopping online Australia 2023
- Premium Statistic Retailers and marketplaces Christmas gift shoppers planned to buy from Australia 2023
- Premium Statistic Shopping habits of Amazon shoppers during sales periods Australia as of February 2023
Further Content: You might find this interesting as well
IAB Australia. (September 5, 2023). Sources for product inspiration and brand discovery among online shoppers in Australia in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. "Sources for product inspiration and brand discovery among online shoppers in Australia in 2023." Chart. September 5, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. (2023). Sources for product inspiration and brand discovery among online shoppers in Australia in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia. "Sources for Product Inspiration and Brand Discovery among Online Shoppers in Australia in 2023." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/
IAB Australia, Sources for product inspiration and brand discovery among online shoppers in Australia in 2023 Statista, https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/ (last visited June 10, 2024)
Sources for product inspiration and brand discovery among online shoppers in Australia in 2023 [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1283562/australia-sources-for-online-shopping-inspiration/