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B2B traditional ad spend in the U.S. 2020-2024
In 2022, business-to-business (B2B) traditional advertising spending in the United States was projected to amount to 17.7 billion U.S. dollars, marking a 5.8 percent increase from the previous year. B2B traditional ad spend was expected to keep growing in the coming years, reaching a projected 19.2 billion dollars by 2024.