Christmas gift online purchase intention from abroad in Sweden 2020-2021
Among Swedish shoppers planning to buy Christmas gifts from abroad via the internet in 2021, 31 percent intended to do so from German online retailers. This share remained stable compared to 2020, unlike Great Britain, which showed a significant decrease in holiday purchase intention. In 2021, only 23 percent of Swedish respondents said they were likely to buy from there, 11 percentage points lower than a year earlier.