Expected features of loyalty programs in the U.S. 2022, by sector

Published by
Julia Faria,
Mar 22, 2023
According to an April 2022 survey conducted among consumers in the United States, the chance to win large prizes appeared as the most desired feature in a loyalty or reward program in the travel, credit card, retail, and everyday products industries. Nearly 20 percent of consumers would like to see cryptocurrency rewards in credit cards loyalty programs, while 22 percent of respondents would appreciate VIP tiers in retail loyalty programs.

Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector

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Release date

March 2023

Region

United States

Survey time period

April 2022

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

The release date is the date of access.

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