Decision Lab in the third quarter of 2023, Facebook was the leading social media platform among all generations. Meanwhile, the Vietnamese platform Zalo was the second most-used channel among the surveyed respondents. TikTok was most popular among Gen Z, with over 80 percent of respondents from this generation confirmed using this platform.
According to a survey among internet users conducted in Vietnam by Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Social media in Vietnam
Overview
4
Users
5
- Premium Statistic Facebook users in Vietnam 2019-2028
- Premium Statistic Zalo users in Vietnam 2019-2022
- Premium Statistic Instagram users in Vietnam 2019-2028
- Premium Statistic Number of LinkedIn users in Vietnam 2019-2028
- Premium Statistic Share of Tiktok users among internet consumers in Vietnam Q3 2023, by generation
Leading platforms
7
- Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q4 2023
- Premium Statistic Leading active social media apps among consumers Vietnam in Q3 2023, by generation
- Premium Statistic Primary social media platforms among Generation Z Vietnam Q3 2023
- Premium Statistic Primary social media platforms among Millennials Vietnam Q3 2023
- Premium Statistic Leading social media apps for connecting with friends and family Vietnam in Q4 2023
- Premium Statistic Leading platforms for finding news Vietnam Q3 2023
- Premium Statistic Leading social media apps to watch short videos Vietnam Q3 2023
Social commerce
7
- Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q3 2023
- Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
- Premium Statistic Internet users using Facebook for online shopping Vietnam Q3 2023, by generation
- Premium Statistic Share of people using TikTok for online shopping in Vietnam Q3 2023, by generation
- Premium Statistic Influence of social media on consumer purchase decision in Vietnam 2022, by category
- Premium Statistic Most purchased items among consumers on social media Vietnam 2023
- Premium Statistic Frequency of using social commerce Vietnam 2023
Influencer marketing
5
- Premium Statistic Share of people who followed social media influencers Vietnam 2023
- Premium Statistic Share of people who purchased a product due to influencer endorsement Vietnam 2023
- Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
- Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
- Premium Statistic Willingness to buy influencer collaboration products Vietnam 2023, by gender
User behavior
4
- Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2023
- Premium Statistic Daily time spent using social networks Vietnam Q2 2018-Q3 2023
- Premium Statistic Frequency of engagement with social media and entertainment platforms in Vietnam 2022
- Premium Statistic Types of social media accounts to follow Vietnam Q3 2023
Further related statistics
19
- Leading messengers in Vietnam in 2018
- YouTube users in Finland in 2015, by age group
- Frequency of using social networking sites in Australia 2018, by gender
- Type of brands followed by social media users in France 2018
- Frequency of using social networking sites in Australia 2018, by age
- Frequency of using social networking sites in New South Wales, Australia 2018
- Time of day social media is used in Australia 2018
- Latin America: social network users 2018
- Canada weekly usage of social media 2016
- Frequency of using social networking sites in Tasmania, Australia 2018
- Time spent using social networks per person in Germany in December 2017, by platform
- Latin America: Twitter user share 2018, by gender
- Pinterest users in Finland in 2015, by age group
- Time of day social media is used in Australia 2018, by gender
- Ranking of social media platforms in Russia 2024, by user share
- Social media channels used by DIY stores in Russia 2020, by platform
- Facebook Messenger activity development in Finland 2022
- Enjoyment of pet content on social media South Korea 2019, by pet ownership
- Share of social media members in Finland 2017, by education level
Further Content: You might find this interesting as well
Statistics
- Leading messengers in Vietnam in 2018
- YouTube users in Finland in 2015, by age group
- Frequency of using social networking sites in Australia 2018, by gender
- Type of brands followed by social media users in France 2018
- Frequency of using social networking sites in Australia 2018, by age
- Frequency of using social networking sites in New South Wales, Australia 2018
- Time of day social media is used in Australia 2018
- Latin America: social network users 2018
- Canada weekly usage of social media 2016
- Frequency of using social networking sites in Tasmania, Australia 2018
- Time spent using social networks per person in Germany in December 2017, by platform
- Latin America: Twitter user share 2018, by gender
- Pinterest users in Finland in 2015, by age group
- Time of day social media is used in Australia 2018, by gender
- Ranking of social media platforms in Russia 2024, by user share
- Social media channels used by DIY stores in Russia 2020, by platform
- Facebook Messenger activity development in Finland 2022
- Enjoyment of pet content on social media South Korea 2019, by pet ownership
- Share of social media members in Finland 2017, by education level
Decision Lab. (December 7, 2023). Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1229529/vietnam-leading-social-media-platforms-by-generation/
Decision Lab. "Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation." Chart. December 7, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1229529/vietnam-leading-social-media-platforms-by-generation/
Decision Lab. (2023). Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1229529/vietnam-leading-social-media-platforms-by-generation/
Decision Lab. "Penetration Rate of Leading Social Media Apps among Internet Users in Vietnam as of 3rd Quarter of 2023, by Generation." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1229529/vietnam-leading-social-media-platforms-by-generation/
Decision Lab, Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation Statista, https://www.statista.com/statistics/1229529/vietnam-leading-social-media-platforms-by-generation/ (last visited June 10, 2024)
Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation [Graph], Decision Lab, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1229529/vietnam-leading-social-media-platforms-by-generation/