According to a survey in 2021, broadcast TV was still popular compared to Netflix, with only the heaviest six percent of Netflix users watching more Netflix than broadcaster video-on-demand (BVOD) platforms. People who did not watch Netflix at all were the most likely to consume TV on a TV set, but even the heaviest users of Netflix incorporated 19 percent of TV on a TV set viewing in their daily viewing.
Share of Netflix users watching videos on a daily basis in the United Kingdom in 2021, by service type
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Other statistics that may interest you Online video in the United Kingdom (UK)
Overview
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Platform benchmarks
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- Premium Statistic UK leading video content type Q3 2023, by usage reach
- Basic Statistic Leading video streaming websites in the UK 2023, based on visit share
- Premium Statistic Monthly reach of BVOD and AVOD services in the UK 2017-2021
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User engagement
6
- Premium Statistic Weekly time spent on leading online activities in the UK 2022
- Premium Statistic UK video consumption breakdown 2021-2022, by platforms and devices
- Basic Statistic Time spent on selected video platforms per day UK 2021
- Premium Statistic Digital video audience in the (UK) 2022, by age
- Premium Statistic Watching short online videos in the United Kingdom (UK) 2016-2021, by age group
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Video streaming on-demand
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- Premium Statistic Digital Market Outlook: users of video-on-demand in the UK 2017-2027, by type
- Premium Statistic Revenue growth of video-on-demand in the UK 2018-2027
- Premium Statistic Number of subscription video on demand (SVOD) households in the UK 2014-2024
- Premium Statistic Netflix's household take-up in the United Kingdom (UK) quarterly 2014-2024
- Premium Statistic Netflix users watching digital videos and TV in the UK 2021, by type
- Premium Statistic Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2024
YouTube
5
- Premium Statistic Share of global audience who think YouTube counts as watching TV 2021, by country
- Premium Statistic YouTube: share of social network website visits in the United Kingdom (UK) 2018-2024
- Premium Statistic Youtube users in the United Kingdom 2017-2025
- Premium Statistic Distribution of YouTube users in the United Kingdom 2021, by gender
- Basic Statistic Leading YouTube search queries in the UK 2023
Twitch
5
- Premium Statistic Most used video live streaming sites by brand in the UK 2023
- Premium Statistic Most popular platforms for U.S. and British users to follow gaming influencers 2021
- Premium Statistic Twitch app MAU in the UK 2017-2021
- Premium Statistic UK: distribution of Twitch audiences 2021, by gender
- Premium Statistic UK: distribution of Twitch audiences 2021, by age group
TikTok
5
- Premium Statistic TikTok MAU in the UK 2020-2022
- Basic Statistic UK most popular TikTok videos 2023, by views
- Basic Statistic Leading new TikTok creators in the UK 2023, by number of followers
- Premium Statistic TikTok audiences in the UK 2021, by age and gender
- Premium Statistic Distribution of TikTok influencers in the UK 2021, by number of followers
Spotlight: online video advertising
6
- Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
- Premium Statistic Most important video advertising platforms in the UK & the U.S. 2021
- Premium Statistic Digital Market Outlook: digital video advertising spending in European countries 2022
- Premium Statistic Ad spending of the video advertising industry in the UK 2019-2028
- Premium Statistic Digital video advertising spending in the UK 2011-2023
- Premium Statistic Digital Market Outlook: video ad revenue per internet user UK 2019-2028, by device
Further related statistics
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- Number of online TV views per month in Finland 2017
- Number of titles available on Netflix in the U.S. 2018, by type
- The Crown Season 2 viewers in the United States 2017, by episode
- Opinion on introduction of commercials to Netflix in the United Kingdom (UK) 2018
- Countries paying the least for Netflix subscriptions worldwide 2023
- VOD revenue in Germany 2004-2018
- Usage of livestreaming and video on demand in Germany 2013-2014
- TV and film services use in Australia 2017
- Watching and downloading online TV or films in the United Kingdom (UK) 2011-2015
- Countries paying the most for Netflix subscriptions worldwide 2023
- Popular subscription-video-on demand platforms in Italy 2020, by frequency
- TV and film services use in Japan 2017
- Monthly Netflix app revenue in Norway 2018-2019
- Google online search queries for The Queen's Gambit worldwide 2020
- Viewership of The Crown in the United States as of August 2017
- Number of viewers of the FIFA Women's World Cup matches in Sweden 2011-2019
- Distribution of PGA regular season TV audience in the U.S. by ethnicity 2013
- Reasons for purchasing access to a paid information service in Poland 2020
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Statistics
- Number of online TV views per month in Finland 2017
- Number of titles available on Netflix in the U.S. 2018, by type
- The Crown Season 2 viewers in the United States 2017, by episode
- Opinion on introduction of commercials to Netflix in the United Kingdom (UK) 2018
- Countries paying the least for Netflix subscriptions worldwide 2023
- VOD revenue in Germany 2004-2018
- Usage of livestreaming and video on demand in Germany 2013-2014
- TV and film services use in Australia 2017
- Watching and downloading online TV or films in the United Kingdom (UK) 2011-2015
- Countries paying the most for Netflix subscriptions worldwide 2023
- Popular subscription-video-on demand platforms in Italy 2020, by frequency
- TV and film services use in Japan 2017
- Monthly Netflix app revenue in Norway 2018-2019
- Google online search queries for The Queen's Gambit worldwide 2020
- Viewership of The Crown in the United States as of August 2017
- Number of viewers of the FIFA Women's World Cup matches in Sweden 2011-2019
- Distribution of PGA regular season TV audience in the U.S. by ethnicity 2013
- Reasons for purchasing access to a paid information service in Poland 2020
Thinkbox. (April 6, 2021). Share of Netflix users watching videos on a daily basis in the United Kingdom in 2021, by service type [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1220369/daily-videos-uk-netflix-users/
Thinkbox. "Share of Netflix users watching videos on a daily basis in the United Kingdom in 2021, by service type." Chart. April 6, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1220369/daily-videos-uk-netflix-users/
Thinkbox. (2021). Share of Netflix users watching videos on a daily basis in the United Kingdom in 2021, by service type. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1220369/daily-videos-uk-netflix-users/
Thinkbox. "Share of Netflix Users Watching Videos on a Daily Basis in The United Kingdom in 2021, by Service Type." Statista, Statista Inc., 6 Apr 2021, https://www.statista.com/statistics/1220369/daily-videos-uk-netflix-users/
Thinkbox, Share of Netflix users watching videos on a daily basis in the United Kingdom in 2021, by service type Statista, https://www.statista.com/statistics/1220369/daily-videos-uk-netflix-users/ (last visited June 10, 2024)
Share of Netflix users watching videos on a daily basis in the United Kingdom in 2021, by service type [Graph], Thinkbox, April 6, 2021. [Online]. Available: https://www.statista.com/statistics/1220369/daily-videos-uk-netflix-users/