The revenue of the animation merchandising market in Japan amounted to 669.3 billion Japanese yen in 2022. The market size increased for the second year in a row after experiencing a slight decline in 2020 due to the COVID-19 pandemic and related countermeasures, such as the temporary closure of shops and the cancellation of events. The source pointed out that the market in 2022 developed positively because of franchises such as "Pokémon," "Chiikawa," "Spy x Family," and "Detective Conan," as well as sales at movie-related events, pop-up stores, and character-themed cafés.
Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen)
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Other statistics that may interest you Anime industry in Japan
Overview
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Movies
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- Premium Statistic Box office revenue of anime movies Japan 2013-2022
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Streaming and videograms
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Other segments
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Anime consumption
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- Premium Statistic Anime watching frequency Japan 2022
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Further related statistics
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- Revenue distribution of animation production companies in Japan 2021, by segment
- Production time TV animations Japan 2005-2015
- U.S. sales of kids' licensed merchandise products in quarter four of 2017 and 2018
- Favorability of anime movies in the U.S. 2020, by age group
- U.S. unit sales share of kids' merchandise products in 2018, by licensing type
- Favorability of anime movies in the U.S. 2020, by ethnicity
- Annual global retail sales of licensed character merchandise from 2014 to 2019
- Licensing share of kids' merchandise unit sales U.S. 2018, by product category
- Favorability of anime movies in the U.S. 2020, by gender
- Global retail sales of pre-school licensed merchandise products from 2016 to 2017
- Animation consumer spending in Japan 1980-2017
- Global retail sales share of pre-school licensed merchandise products 2016, by type
- Global retail sales share of licensed goods and services in 2018, by type
- Global licensed sports merchandise market size from 2018 to 2023
- Retail sales of licensed products in the U.S. and Canada 2015-2017
- Industry revenue of “used merchandise stores“ in California 2012-2024
- Licensed celebrity merchandise sales in North America 2013-2014, by sub-segment
- Industry revenue of “used merchandise stores“ in Illinois 2012-2024
- Licensed art merchandise sales in North America by sub-segment 2013-2014
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Statistics
- Revenue distribution of animation production companies in Japan 2021, by segment
- Production time TV animations Japan 2005-2015
- U.S. sales of kids' licensed merchandise products in quarter four of 2017 and 2018
- Favorability of anime movies in the U.S. 2020, by age group
- U.S. unit sales share of kids' merchandise products in 2018, by licensing type
- Favorability of anime movies in the U.S. 2020, by ethnicity
- Annual global retail sales of licensed character merchandise from 2014 to 2019
- Licensing share of kids' merchandise unit sales U.S. 2018, by product category
- Favorability of anime movies in the U.S. 2020, by gender
- Global retail sales of pre-school licensed merchandise products from 2016 to 2017
- Animation consumer spending in Japan 1980-2017
- Global retail sales share of pre-school licensed merchandise products 2016, by type
- Global retail sales share of licensed goods and services in 2018, by type
- Global licensed sports merchandise market size from 2018 to 2023
- Retail sales of licensed products in the U.S. and Canada 2015-2017
- Industry revenue of “used merchandise stores“ in California 2012-2024
- Licensed celebrity merchandise sales in North America 2013-2014, by sub-segment
- Industry revenue of “used merchandise stores“ in Illinois 2012-2024
- Licensed art merchandise sales in North America by sub-segment 2013-2014
The Association of Japanese Animations. (February 10, 2024). Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations. "Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen)." Chart. February 10, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations. (2024). Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations. "Revenue of The Animation Merchandising Market in Japan from 2013 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 10 Feb 2024, https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations, Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/ (last visited June 10, 2024)
Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen) [Graph], The Association of Japanese Animations, February 10, 2024. [Online]. Available: https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/