Rakuten Insight in May 2023, around 55 percent of Thai respondents stated that they had not purchased an item or product endorsed by an influencer because there was nothing they were endorsing. The same survey showed that the majority of the respondents in the country followed at least one influencer on social media.
According to a survey on social media influencers conducted by Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023
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Other statistics that may interest you Influencer marketing in Thailand
Overview
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- Premium Statistic Social media users in Thailand 2020-2029
- Premium Statistic Share of people who followed social media influencers Thailand 2023
- Premium Statistic Most commonly used platforms by influencers Thailand 2022
- Premium Statistic Leading social media platforms for influencer marketing campaigns Thailand 2022
- Premium Statistic Major brands taking advantage of influencer marketing Thailand 2022, by type
- Premium Statistic Popular influencers in Thailand 2023, by follower count
Leading influencers
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- Premium Statistic Popular food influencers in Thailand 2023, by follower count
- Premium Statistic Popular travel influencers in Thailand 2023, by follower count
- Premium Statistic Popular beauty influencers in Thailand 2024, by follower count
- Premium Statistic Popular TikTok influencers in Thailand 2023, by follower count
Industry-preferred platforms
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- Premium Statistic Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
- Premium Statistic Influencer marketing by fashion and beauty brands Thailand 2022, by platform
- Premium Statistic Influencer marketing campaigns by gadget brands Thailand 2022, by platform
- Premium Statistic Influencer marketing campaigns by automotive brands Thailand 2022, by platform
Instagram
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- Premium Statistic Influencer count on Instagram Thailand 2022, by tier
- Premium Statistic Instagram users in Thailand 2019-2028
- Premium Statistic Instagram influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of Instagram influencer audiences Thailand 2023, by age group
- Premium Statistic Top product categories among Instagram influencers Thailand 2023, by number of post
TikTok
4
- Premium Statistic Influencer count on TikTok Thailand 2023, by follower count
- Premium Statistic Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
- Premium Statistic TikTok influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of TikTok influencer audiences Thailand 2023, by age group
YouTube
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- Premium Statistic Influencer count on YouTube Thailand 2023, by follower count
- Premium Statistic Youtube users in Thailand 2017-2025
- Premium Statistic YouTube influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of YouTube influencer audiences Thailand 2023, by age group
Facebook
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- Premium Statistic Influencer count on Facebook Thailand 2023, by follower count
- Premium Statistic Facebook users in Thailand 2019-2028
- Premium Statistic Facebook influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of Facebook influencer audiences Thailand 2023, by age group
Consumer perspectives
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- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
- Premium Statistic Type of purchased influencer-endorsed products Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
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Statistics
Rakuten Insight. (June 12, 2023). Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1202212/thailand-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023." Chart. June 12, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1202212/thailand-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. (2023). Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1202212/thailand-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. "Reasons for Not Purchasing a Product Endorsed by An Influencer in Thailand as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202212/thailand-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight, Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023 Statista, https://www.statista.com/statistics/1202212/thailand-reasons-not-buying-product-endorsed-by-influencer/ (last visited June 10, 2024)
Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202212/thailand-reasons-not-buying-product-endorsed-by-influencer/