Leading holiday travel provider websites in the UK Q1 2024, by share of voice
According to a study by Pi Datametrics, travel provider TUI performed best for holiday search terms in the United Kingdom in the first quarter of 2024. Between January and March 2024, tui.co.uk was the most visible website for users searching for holiday terms through Google UK, with a share of voice of 11.76 percent. Loveholidays.com ranked second on the list with a 4.81 percent share of voice.