According to a survey of marketers in the United Kingdom in 2020, 36 percent of mobile marketing budget was going on social marketing. Around 20 percent was allocated to search, video, and display ads respectively. Just 3 percent of mobile marketing budget was allocated to audio.
Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Mobile marketing and advertising budget allocation in the UK 2016-2020
- Premium Statistic Share of email in marketing budgets in Spain 2023
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
- Premium Statistic Ability to measure digital advertising ROI among retailers in the U.S. 2020
- Premium Statistic Major obstacles in digital marketing development in Italy 2018-2019
- Premium Statistic Major opportunities in programmatic marketing development in Italy 2019
- Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
- Premium Statistic Septeni Holdings' operating profit FY 2015-2023
- Premium Statistic Septeni Holdings' revenue FY 2015-2023
- Premium Statistic Septeni Holdings' total assets FY 2015-2023
About the region
10
- Premium Statistic Distribution of digital advertising spending in the UK 2023, by format
- Premium Statistic Mobile advertising spending in the UK 2021-2025
- Premium Statistic Smartphone video ad spend in the UK 2019-2020
- Premium Statistic Attitudes towards ads in online video clips in the United Kingdom (UK) 2020
- Premium Statistic Gen Z attitudes to online advertising in the UK in 2023
- Premium Statistic Online display ad spend in the UK 2019-2023
- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Mobile share of digital ad spend in the UK 2008-2023
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Top marketing skills gaps in the UK 2024
Selected statistics
2
Other regions
10
- Premium Statistic Total internet ad revenue Australia 2015-2024
- Premium Statistic Coronavirus impact on advertising spending in Finland 2020, by channel
- Premium Statistic Mobile marketing budget allocation in EMEA 2016-2019
- Premium Statistic Facebook advertising expenditure Thailand 2018-2021
- Premium Statistic Google & Facebook advertising market share in Canada 2020
- Premium Statistic Latin America: Facebook advertising CPM 2018, by country
- Premium Statistic Brazil: digital ad spend growth 2021, by format
- Premium Statistic Corporate budget devoted to mobile marketing in France in 2018
- Premium Statistic Digital advertising spending in Turkey 2022, by format and device
- Premium Statistic Leading Facebook advertising campaign objectives worldwide 2021
Related statistics
10
- Premium Statistic Advertising expenditure in the U.S. 2024, by medium
- Premium Statistic Average CPC of Facebook advertising campaigns 2021, by objective
- Premium Statistic Facebook ads CPM worldwide 2021, by country
- Premium Statistic Average CPM of Facebook advertising campaigns 2018, by objective
- Premium Statistic Social media ad spend in Europe 2016-2022
- Basic Statistic Change in marketing budgets in Norway H1 2024
- Premium Statistic Digital display advertising spending in Europe 2020, by device
- Premium Statistic Monthly advertising spending in Sweden November 2020, by media
- Basic Statistic Year-on-year advertising spending change in Sweden November 2020, by media
- Premium Statistic CPG and consumer products digital video ad spend U.S. H1 2020, by device
Further related statistics
10
- Pfizer's ad spending 2006-2023
- FIFA: revenue from marketing rights 2003-2022
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Breakdown of U.S. online ad revenue 2023, by format
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA broadcasting revenue 2015-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Leading trends in technology in restaurants in the U.S. 2015*
- Operational concerns for nonprofit organizations in the United States 2012
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- FIFA: revenue from marketing rights 2003-2022
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Breakdown of U.S. online ad revenue 2023, by format
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA broadcasting revenue 2015-2023
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Leading trends in technology in restaurants in the U.S. 2015*
- Operational concerns for nonprofit organizations in the United States 2012
WARC. (August 28, 2020). Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC. "Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel." Chart. August 28, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC. (2020). Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC. "Distribution of Mobile Marketing and Advertising Budget in The United Kingdom (Uk) in 2020, by Channel." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC, Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel Statista, https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/ (last visited June 10, 2024)
Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel [Graph], WARC, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/