When asked about for which instruments they planned to allocate their digital marketing and advertising budget in 2022, Russian marketing specialists stated that context ads would occupy over 31 percent of their digital spending on average. Media buying would account for the second largest share, at around 17 percent.
Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022
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Adindex. (December 9, 2021). Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex. "Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022." Chart. December 9, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex. (2021). Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex. "Share of Selected Instruments in Planned Digital Marketing and Advertising Budget in Russia in 2022." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex, Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022 Statista, https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/ (last visited June 10, 2024)
Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022 [Graph], Adindex, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/