![Koen van Gelder](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2551_1704790553.png)
Penetration rate of omni-channel shopping in France 2019, by age group
Omni-channel shopping is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in-store.