Netflix brand profile in Germany 2023
When it comes to video-on-demand users, brand awareness of Netflix is at 94% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Netflix in Germany?
In total, 67% of German video-on-demand users say they like Netflix.
What is the usage share of Netflix in Germany?
All in all, 64% of video-on-demand users in Germany use Netflix.
How loyal are the users of Netflix?
Around 59% of video-on-demand users in Germany say they are likely to use Netflix again.
What's the buzz around Netflix in Germany?
In May and June 2023, about 41% of German video-on-demand users had heard about Netflix in the media, on social media, or in advertising over the past three months.
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