UK: monthly Instagram users 2018-2024
In April 2024, there were almost 35 million Instagram users in the United Kingdom (UK). The number of users on Instagram in the UK rose quickly between January and February 2023 and has remained relatively stable since then.
Influencers in the UK
The most followed Instagram influencer in the UK is David Beckham. The former England international footballer and current president of Inter Miami FC had over 65 million followers, as of 2020. DuaLipa was the top female influencer on Instagram in the UK.
Instagram demographics
A quarter of the UK’s male population are on Instagram, according to a 2021 survey, and almost 30 percent of females. The highest proportion of Instagram users in the UK are females under the age of 24. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.