TikTok brand profile in Germany 2023
When it comes to social media users, brand awareness of TikTok is at 89% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TikTok in Germany?
In total, 40% of German social media users say they like TikTok.
What is the usage share of TikTok in Germany?
All in all, 42% of social media users in Germany use TikTok.
How loyal are the users of TikTok?
Around 31% of social media users in Germany say they are likely to use TikTok again. Set in relation to the 42% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around TikTok in Germany?
In June 2023, about 31% of German social media users had heard about TikTok in the media, on social media, or in advertising over the past three months.