Victoria’s Secret has a strong presence on social media, with about 29 million fans on Facebook and about 11.27 million followers on Twitter, making it the second most followed fashion brand on the platform. However, the annual Victoria’s Secret Fashion Show, which is held to promote and showcase its products, has decreased in viewership by nearly half since 2014.
Undeniably one of the most iconic and widely recognized lingerie brands, a recent survey found that 66 percent of U.S. consumers associated the Victoria’s Secret brand with sexy underwear. There have been numerous popular songs referencing the brand’s name in its lyrics; very few other lingerie brands could boast the same. Victoria’s Secret has become synonymous with women’s lingerie. Victoria’s Secret is especially popular among young consumers, with 77 percent and 70 percent of consumers between the ages of 16 and 24 indicating that they would buy womenswear from Victoria’s Secret or its subsidiary, VS Pink, respectively.
In addition to being a womenswear retailer, Victoria’s Secret also carries a popular line of fragrances, makeup, and skincare. Although the brand is better known for lingerie, a 2017 survey found that 24.15 million Americans use Victoria’s Secret perfume, cologne, toilet water more often than any other brand.