The alcoholic beverage market includes beer, wine, and spirits. Beer is the most consumed alcoholic beverage in Brazil, based on quantity. Beer consumption was expected to reach 13.5 billion liters by 2021. On the production side, the country was the second largest beer producer in the Americas, following the United States. Leading Brazilian beer brands such as Skol, Brahma, Antarctica and Bohemia were among the country’s most valued brands in 2017. Craft beer constitutes one of the most promising segments: with 679 craft beer breweries registered in 2017, the craft beer market was expected to grow from a share of 0.7 percent of the beer industry in 2016 to nine percent in 2022.
Brazil is considered an emerging wine-producing country worldwide. Internationally known for its sparkling wine, Brazilian wine exports amounted to nearly 14 million U.S. dollars in 2017. The southern state of Rio Grande do Sul is the most important region regarding vineyard surface area, wine production, sales volumes and exports. With around two liters of wine consumed per person per year, wine consumption in Brazil is still significantly lower than in top wine-consuming countries around the globe.
Cachaça, a distilled spirit produced from sugar cane, is the favorite hard alcoholic beverage among Brazilians. Brands such as Cachaça 51, Pitú, Velho Barreiro and Ypióca are increasing their international presence. In 2018, Brazil exported over 8.6 thousand metric tons of cachaça, with a total export value of 15.6 million U.S. dollars.