The Chicago Cubs are the fourth most valuable franchise in the league. In the past five years the team's franchise value has increased significantly, increasing from 1.2 billion U.S. dollars in 2014 to 3.8 billion U.S. dollars in 2022. The revenue of the Chicago Cubs has also consistently grown over the last few years, reaching more than 470 million U.S. dollars in 2019. Revenue dropped in 2020 as a result of the coronavirus (COVID-19) pandemic, but showed signs of recovery in 2021, reaching 425 million U.S. dollars. The average ticket price for games of the Chicago Cubs has gradually decreased over the past few years, amounting to 56.83 U.S. dollars for the 2022 season.
More than 2.5 million people attend games of the Chicago Cubs each season at Wrigley Field, which has been the home for the team since 1916. The average regular season attendance was at around 40 thousand over the past few years, but dropped to just over 32 thousand in the 2022 season. The Cubs are also very popular on social media as the team’s accounts on Twitter and Facebook are amongst the most followed and liked of all MLB teams.