Annual household expenditure on alcoholic beverages in 2017 was 1,098 Canadian dollars on average. The most popular alcoholic drink among consumers in 2018 was wine, followed by domestic and imported beer. It was estimated that almost 40 percent of all beer sold in Canada was consumed by Canadians aged between 18 and 34 in 2018.
Vodka is predicted to be the leading spirit consumed in Canada in 2018, with consumption volumes expected to reach around 4.6 million 9 liter cases. Rum is expected to be the second most consumed spirit. Quebec is the province with the highest alcohol consumption in Canada, with 57 percent of the population drinking alcohol at least once a week. When it comes to political preferences and drinking, Liberal voters consume alcohol most frequently. Despite a high proportion of Canadian stating that they drink alcohol at least once a week, per capita consumption is forecasted to decline year on year, to reach new lows of 96.3 liters by 2023.