Social media usage in Colombia

Statistics report on Social media usage in Colombia

Social media usage in Colombia

This report presents insights and statistics on social media usage in Colombia, with an overview of the penetration, performance, and usage of the main platforms in the country. With a brief analysis of other relevant platforms for Colombians, the study brings insights into social media advertising in the country, analyzing the local digital video and influencer marketing industries.

Table of contents

Overview

7
  • Premium Statistic Latin America and Caribbean: social media reach 2023, by country
  • Premium Forecast Colombia: number of social network users 2019-2029
  • Basic Statistic Colombia: social network penetration 2019-2028
  • Premium Statistic Colombia: social media users 2018-2028, by platform
  • Premium Statistic Leading social media platforms in Colombia 2022, by reach
  • Premium Statistic Favorite social media platforms in Colombia Q3 2022
  • Premium Statistic Colombia: social media visit share 2023

Performance

7
  • Basic Statistic Colombia: most visited websites 2023, by total visits
  • Basic Statistic Colombia: most visited websites 2023, by unique visitors
  • Premium Statistic Colombia: most visited websites 2023, by session length
  • Premium Statistic Colombia: most visited websites 2023, by pages per visit
  • Premium Statistic Social media web traffic referrals in Colombia 2022
  • Premium Statistic Colombia: mobile social media visit share 2023
  • Premium Statistic Colombia: desktop social media visit share 2023

Usage

6
  • Premium Forecast Most used social media platforms by type in Colombia 2023
  • Premium Forecast Most common social media activities in Colombia 2023
  • Premium Forecast Social network usage by frequency in Colombia 2023
  • Premium Statistic Leading social media usage reasons in Colombia 2022
  • Basic Statistic Colombia: means to access online information Q3 2022
  • Premium Statistic Social networks used for news in Colombia 2023

Facebook and Messenger

7
  • Premium Statistic Latin America: countries with most Facebook users 2024
  • Basic Forecast Colombia: number of Facebook users 2018-2027
  • Premium Statistic Facebook: online reach in Colombia 2018-2027
  • Premium Statistic Colombia: Facebook user share 2024, by gender
  • Premium Statistic Colombia: Facebook user share 2024, by age group
  • Premium Statistic Reliance on Facebook as a news source in Colombia 2022, by age group
  • Premium Statistic Colombia: number of Facebook Messenger users 2020-2024

Instagram

5
  • Premium Statistic Latin America: countries with most Instagram users 2024
  • Premium Forecast Instagram users in Colombia 2019-2028
  • Premium Statistic Colombia: Instagram user share 2024, by gender
  • Premium Statistic Colombia: Instagram user share 2024, by age group
  • Premium Statistic Colombia: main Colombian Instagram influencers 2022, by followers

TikTok

4
  • Basic Statistic TikTok penetration in selected countries and territories 2024
  • Basic Statistic Colombia: TikTok app downloads as of Q3 2023
  • Basic Statistic Colombia: quarterly TikTok app revenue as of Q3 2023
  • Premium Statistic Leading TikTok influencers in Colombia 2022, by number of followers

YouTube

5
  • Basic Statistic YouTube penetration in selected Latin American countries 2023
  • Premium Forecast Youtube users in Colombia 2017-2025
  • Basic Statistic Leading YouTube search queries in Colombia 2022
  • Premium Statistic Colombia: most viewed YouTube channels 2023
  • Premium Statistic Colombia: leading YouTube channels 2023, by number of subscribers

Other networks

7
  • Premium Forecast Number of LinkedIn users in Colombia 2019-2028
  • Premium Statistic Colombia: LinkedIn user share 2024, by age group
  • Premium Forecast Pinterest users in Colombia 2019-2028
  • Premium Forecast Snapchat users in Colombia 2019-2028
  • Premium Forecast Twitter users in Colombia 2019-2028
  • Premium Forecast WhatsApp users in Colombia 2020-2029
  • Premium Statistic WhatsApp usage for news in Colombia 2023, by age group

Advertising and influencers

7
  • Premium Statistic Social media ad spend in Colombia 2020-2022
  • Premium Statistic Influencer ad spend in Colombia 2020-2022
  • Premium Statistic Internet users' attitudes toward influencer marketing in Colombia 2022
  • Premium Forecast Digital advertising touchpoints in Colombia 2023
  • Premium Forecast Digital video ad spend in Latin America & the Caribbean 2022, by country
  • Premium Statistic Main channels of new brand discovery Colombia Q3 2022
  • Premium Statistic Social commerce main categories in Colombia 2022

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