Consumer Insights report
Sainsbury’s is a brand of grocery stores in the United Kingdom. Founded in 1869, it has become a staple in the UK grocery market landscape. With a user share around one third, the chain ranks in the top 5. Most of its customers live in large cities, but the brand also has a strong foothold in more rural areas.
Use this Statista report to gain detailed insights into the Sainsbury’s brand and its customer preferences.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Sainsbury's shoppers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sainsbury's shoppers in the United Kingdom (''brand users'') against UK grocery store shoppers in general (''category users''), and the overall UK onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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