Decorative Cosmetics and Facial Care in the U.S. 2019

Topics of the survey

• General
• Face make-up
• Lipstick
• Eye make-up
• Nail polish
• Facial cleanser
• Skincare products
• Masks, peeling, serum
• Top beauty products
• Brands
• Channels
• Purchase criteria
• Inspiration & Trends
• Demographics

• Method: Online Survey
• Survey name: Decorative Cosmetics and Facial Care in the U.S.
• Region: USA
• Number of respondents: 1,003
• Age of respondents: 16 years and older
• Type of respondents: female US residential online population
• Survey time period: 5th to 7th of June 2019

• Age
• Income
• Education
• Martial Status
• Region

General

• How often do you use the following beauty products in your everyday life? / Decorative cosmetics (concealer, rouge, lipstick, mascara, etc.)'
• How often do you use the following beauty products in your everyday life? / Skincare products (wipes, micellar water, day cream, face masks, etc.)'
• How often do you use the following beauty products in your everyday life? / Nail polish'

• How often do you use face make-up? / BB cream (beauty balm), CC cream (color control)'
• How often do you use face make-up? / make-up, foundation, primer'
• How often do you use face make-up? / highlighter, contouring'
• How often do you use face make-up? / concealer, cover stick'
• How often do you use face make-up? / rouge, powder'
• [willingness to pay] Please classify yourself by means of the following statements. / face make-up (BB cream, concealer, powder, etc.)'
• [brand loyalty] Please classify yourself by means of the following statements. / face make-up (BB cream, concealer, powder, etc.)'
• [product loyalty] Please classify yourself by means of the following statements. / face make-up (BB cream, concealer, powder, etc.)'
• [habit buying] Please classify yourself by means of the following statements. / face make-up (BB cream, concealer, powder, etc.)'
• [brand buying] Please classify yourself by means of the following statements. / face make-up (BB cream, concealer, powder, etc.)'
• [individuality] Please classify yourself by means of the following statements. / face make-up (BB cream, concealer, powder, etc.)'
• [quality focus] Please classify yourself by means of the following statements. / face make-up (BB cream, concealer, powder, etc.)'
• How many products in the area of face make-up (BB cream, concealer, powder, etc.) do you own? If you're not sure, please estimate. (pieces)'
• Why do you normally use face make-up? (BB cream, concealer, powder, etc.)'
• How much do you spend on face make-up (BB cream, concealer, powder, etc.) for yourself each year? If you're not sure, please estimate.'

• How often do you use lipstick and lip gloss? / lip gloss'
• How often do you use lipstick and lip gloss? / lip liner'
• How often do you use lipstick and lip gloss? / lipstick'
• [willingness to pay] Please classify yourself by means of the following statements. / lipsticks (lipstick, lip liner, lip gloss, etc.)'
• [brand loyalty] Please classify yourself by means of the following statements. / lipsticks (lipstick, lip liner, lip gloss, etc.)'
• [product loyalty] Please classify yourself by means of the following statements. / lipsticks (lipstick, lip liner, lip gloss, etc.)'
• [habit buying] Please classify yourself by means of the following statements. / lipsticks (lipstick, lip liner, lip gloss, etc.)'
• [brand buying] Please classify yourself by means of the following statements. / lipsticks (lipstick, lip liner, lip gloss, etc.)'
• [individuality] Please classify yourself by means of the following statements. / lipsticks (lipstick, lip liner, lip gloss, etc.)'
• [quality focus] Please classify yourself by means of the following statements. / lipsticks (lipstick, lip liner, lip gloss, etc.)'
• How many products in the area of lipsticks (lipstick, lip liner, lip gloss, etc.) do you own? If you're not sure, please estimate. (pieces)'
• Why do you normally use lipsticks? (lipstick, lip liner, lip gloss, etc.)'
• How much do you spend on lipsticks (lipstick, lip liner, lip gloss, etc.) for yourself each year? If you're not sure, please estimate.'

• How often do you use eye make-up? / mascara'
• How often do you use eye make-up? / eyebrow pencil/powder/gel'
• How often do you use eye make-up? / eye shadow'
• How often do you use eye make-up? / eyeliner, eyeliner pencil'
• [willingness to pay] Please classify yourself by means of the following statements. / eye make-up (mascara, eye shadow, eyeliner pencil, etc.)'
• [brand loyalty] Please classify yourself by means of the following statements. / eye make-up (mascara, eye shadow, eyeliner pencil, etc.)'
• [product loyalty] Please classify yourself by means of the following statements. / eye make-up (mascara, eye shadow, eyeliner pencil, etc.)'
• [habit buying] Please classify yourself by means of the following statements. / eye make-up (mascara, eye shadow, eyeliner pencil, etc.)'
• [brand buying] Please classify yourself by means of the following statements. / eye make-up (mascara, eye shadow, eyeliner pencil, etc.)'
• [individuality] Please classify yourself by means of the following statements. / eye make-up (mascara, eye shadow, eyeliner pencil, etc.)'
• [quality focus] Please classify yourself by means of the following statements. / eye make-up (mascara, eye shadow, eyeliner pencil, etc.)'
• How many products in the area of eye make-up (mascara, eye shadow, eyeliner pencil, etc.) do you own? If you're not sure, please estimate. (pieces)'
• Why do you normally use eye make-up? (mascara, eye shadow, eyeliner pencil, etc.)'
• How much do you spend on eye make-up (mascara, eye shadow, eyeliner pencil, etc.) for yourself each year? If you're not sure, please estimate.'

• How often do you use nail polish? / nail polish'
• How often do you use nail polish? / nail powder'
• [willingness to pay] Please classify yourself by means of the following statements. / nail polish (nail polish, nail powder, etc.)'
• [brand loyalty] Please classify yourself by means of the following statements. / nail polish (nail polish, nail powder, etc.)'
• [product loyalty] Please classify yourself by means of the following statements. / nail polish (nail polish, nail powder, etc.)'
• [habit buying] Please classify yourself by means of the following statements. / nail polish (nail polish, nail powder, etc.)'
• [brand buying] Please classify yourself by means of the following statements. / nail polish (nail polish, nail powder, etc.)'
• [individuality] Please classify yourself by means of the following statements. / nail polish (nail polish, nail powder, etc.)'
• [quality focus] Please classify yourself by means of the following statements. / nail polish (nail polish, nail powder, etc.)'
• How many products in the area of nail polish (nail polish, nail powder, etc.) do you own? If you're not sure, please estimate. (pieces)'
• Why do you normally use nail polish? (nail polish, nail powder, etc.)'
• How much do you spend on nail polish (nail polish, nail powder, etc.) for yourself each year? If you're not sure, please estimate.'

• How often do you use facial cleanser? / wipes'
• How often do you use facial cleanser? / micellar water'
• How often do you use facial cleanser? / face lotion, facial toner'
• How often do you use facial cleanser? / make-up remover'
• How often do you use facial cleanser? / cleansing milk/water/gel'
• How often do you use facial cleanser? / cleansing oil'
• How often do you use facial cleanser? / cleansing foam'
• How often do you use facial cleanser? / anti-pimple products'
• [willingness to pay] Please classify yourself by means of the following statements. / facial cleansers (wipes, micellar water, make-up remover, etc.)'
• [brand loyalty] Please classify yourself by means of the following statements. / facial cleansers (wipes, micellar water, make-up remover, etc.)'
• [product loyalty] Please classify yourself by means of the following statements. / facial cleansers (wipes, micellar water, make-up remover, etc.)'
• [habit buying] Please classify yourself by means of the following statements. / facial cleansers (wipes, micellar water, make-up remover, etc.)'
• [brand buying] Please classify yourself by means of the following statements. / facial cleansers (wipes, micellar water, make-up remover, etc.)'
• [individuality] Please classify yourself by means of the following statements. / facial cleansers (wipes, micellar water, make-up remover, etc.)'
• [quality focus] Please classify yourself by means of the following statements. / facial cleansers (wipes, micellar water, make-up remover, etc.)'
• How many products in the area of facial cleanser (wipes, micellar water, make-up remover, etc.) do you own? If you're not sure, please estimate. (pieces)'
• Why do you normally use facial cleanser? (wipes, micellar water, make-up remover, etc.)'
• How much do you spend on facial cleansers (wipes, micellar water, make-up remover, etc.) for yourself each year? If you're not sure, please estimate.'

• How often do you use Skincare products? / lip care'
• How often do you use Skincare products? / day cream/care/serum'
• How often do you use Skincare products? / night cream/care/serum'
• How often do you use Skincare products? / moisturizing creams, moisturizers'
• How often do you use Skincare products? / eye cream/care/serum'
• How often do you use Skincare products? / anti-aging creams, anti-wrinkle cream/care/serum'
• [willingness to pay] Please classify yourself by means of the following statements. / skincare products (moisturizing cream, lip care, eye cream, etc.)'
• [brand loyalty] Please classify yourself by means of the following statements. / skincare products (moisturizing cream, lip care, eye cream, etc.)'
• [product loyalty] Please classify yourself by means of the following statements. / skincare products (moisturizing cream, lip care, eye cream, etc.)'
• [habit buying] Please classify yourself by means of the following statements. / skincare products (moisturizing cream, lip care, eye cream, etc.)'
• [brand buying] Please classify yourself by means of the following statements. / skincare products (moisturizing cream, lip care, eye cream, etc.)'
• [individuality] Please classify yourself by means of the following statements. / skincare products (moisturizing cream, lip care, eye cream, etc.)'
• [quality focus] Please classify yourself by means of the following statements. / skincare products (moisturizing cream, lip care, eye cream, etc.)'
• How many products in the area of Skincare (moisturizing cream, lip care, eye cream, etc.) do you own? If you're not sure, please estimate. (pieces)'
• Why do you normally use Skincare products? (moisturizing cream, lip care, eye cream, etc.)'
• How much do you spend on Skincare products (moisturizing cream, lip care, eye cream, etc.) for yourself each year? If you're not sure, please estimate.'

• How often do you use masks, peeling, serum, and facial treatments? / peeling'
• How often do you use masks, peeling, serum, and facial treatments? / serum, facial treatment'
• How often do you use masks, peeling, serum, and facial treatments? / face masks, healing earth'
• [willingness to pay] Please classify yourself by means of the following statements. / masks, peeling, serum, and facial treatments'
• [brand loyalty] Please classify yourself by means of the following statements. / masks, peeling, serum, and facial treatments'
• [product loyalty] Please classify yourself by means of the following statements. / masks, peeling, serum, and facial treatments'
• [habit buying] Please classify yourself by means of the following statements. / masks, peeling, serum, and facial treatments'
• [brand buying] Please classify yourself by means of the following statements. / masks, peeling, serum, and facial treatments'
• [individuality] Please classify yourself by means of the following statements. / masks, peeling, serum, and facial treatments'
• [quality focus] Please classify yourself by means of the following statements. / masks, peeling, serum, and facial treatments'
• How many products in the are of masks, peeling, serum, and facial treatments do you own? If you're not sure, please estimate. (pieces)'
• Why do you normally use masks, peeling, serum, and facial treatments?'
• How much do you spend on masks, peeling, serum, and facial treatments for yourself each year? If you're not sure, please estimate.'

• Which are, in your opinion, the three most important beauty products in the area of decorative cosmetics?'
• Which are, in your opinion, the three least important beauty products in the area of decorative cosmetics?'
• Which are, in your opinion, the three most important beauty products in the area of facial care?'
• Which are, in your opinion, the three least important beauty products in the area of facial care?'

• Which of the following brands in the area of decorative cosmetics (make-up, lipstick, mascara, etc.) do you know at least by name?'
• Which of the following brands in the area of decorative cosmetics (make-up, lipstick, mascara, etc.) do you normally use?'
• Which of the following brands in the area of nail polish do you know at least by name?'
• Which of the following brands in the area of nail polish do you normally use?'
• Which of the following brands in the area of facial care (wipes, micellar water, moisturizing cream, etc.) do you know at least by name?'
• Which of the following brands in the area of facial care (wipes, micellar water, moisturizing cream, etc.) do you normally use?'

• Where do you usually buy beauty products?'
• Which drugstores/pharmacies do you know at least by name?'
• In which drugstores/pharmacies do you usually buy?'
• Which online stores that sell beauty products do you know at least by name?'
• In which online stores that sell beauty products do you usually buy?'

• According to which criteria do you usually choose your beauty products?'
• Which information on the packaging do you need to buy a beauty product or a beauty brand?'
• What are reasons for you to change your usual beauty brand?'
• Where do you get your beauty inspirations?'

• Please evaluate the following trends, according to your personal opinion. / no make-up look (natural make-up)'
• Please evaluate the following trends, according to your personal opinion. / no mascara look'
• Please evaluate the following trends, according to your personal opinion. / prominent, full eyebrows'
• Please evaluate the following trends, according to your personal opinion. / K-beauty (Korean cosmetics)'
• Please evaluate the following trends, according to your personal opinion. / edgy wings (eyeliner trend)'
• Please evaluate the following trends, according to your personal opinion. / glossy lips'

• Age'
• Income'
• Education'
• Marital status'
• Region'
• Occupation'
• Ethnicity'
• Size of Community'