Sinterklaas (Saint Nicholas) in the Netherlands

Statistics report on Sinterklaas (Saint Nicholas) in the Netherlands

Sinterklaas (Saint Nicholas) in the Netherlands

This report presents facts and statistics on Sinterklaas (Saint Nicholas) in the Netherlands. This report includes figures on Sinterklaas celebrations, retail and common Sinterklaas shopping behavior, popular sales events for gifts around this time, and the debate about Sinterklaas' helper, Zwarte Piet or Black Pete.

For an in-depth look at holiday season shopping behavior in the Netherlands, click here.

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Table of contents

Celebrating Sinterklaas

4
  • Premium Statistic Celebration plans for Sinterklaas in the Netherlands in 2021
  • Basic Statistic Vaccination preferences among Dutch people celebrating Sinterklaas 2021
  • Premium Statistic Share of Dutch consumers celebrating & buying gifts for Christmas & Sinterklaas 2021
  • Premium Statistic Favorite Sinterklaas candy in the Netherlands 2019

Retail & shopping behavior

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  • Premium Statistic Total Christmas consumer spending in the Netherlands 2019-2023
  • Premium Statistic Total Christmas spending percentage growth in the Netherlands 2018-2023
  • Premium Statistic Average per capita spending on Sinterklaas in the Netherlands 2023
  • Premium Statistic Average spending on gifts for Christmas & Sinterklaas in the Netherlands 2021, by age
  • Premium Statistic Share of Dutch people who would prefer gift-free holidays 2021, by gender and age
  • Premium Statistic Share of people getting a Christmas tree in the Netherlands 2021
  • Premium Statistic Sinterklaas holiday season expenditures in the Netherlands 2019, by type
  • Premium Statistic Estimated holiday season expenditure per household in the Netherlands 2019, by type

Holiday shopping sales events

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  • Premium Statistic Share of loyal shoppers for selected sales events in the Netherlands 2021
  • Premium Statistic Share of Dutch loyals and newcomers shopping during selected sales events 2021
  • Premium Statistic Black Friday participation among consumers in the Netherlands 2023
  • Premium Statistic Intention to shop on Black Friday in the Netherlands 2021, by age group

Zwarte Piet debate

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  • Premium Statistic Share of people against adjusting look Zwarte Piet in the Netherlands 2013-2021
  • Premium Statistic Opinions on the offensive nature of Black Pete in the Netherlands 2023
  • Premium Statistic Opinions of racist nature of Zwarte Piet among Surinamese & Antillean Dutch 2021
  • Premium Statistic Opinions on adapting traditional look Zwarte Piet in the Netherlands 2017-2021
  • Premium Statistic Opinions on adapting look Zwarte Piet among Surinamese & Antillean Dutch people 2021
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