Smart Speakers in the U.S. 2018 report

Consumer Insights report

Smart Speakers in the U.S. 2018 report

Smart speakers and virtual assistants revolutionize the way we interact with technology: Users can not only give voice commands but also receive responses the same way. Despite all privacy concerns, one in five U.S. onliners already use smart speakers regularly. When it comes to brands, this new market is currently dominated by Amazon’s Echo devices and their assistant Alexa. A broader user penetration will reveal whether Amazon retains its high market share.

Topics include

  • Smart speaker usage in the U.S
  • Characteristics of regular smart speaker users in the U.S
  • Most popular smart speaker models in the U.S.

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